Blending AI, photographs, imagination and political commentary, MAGA Girls Have Utah Curls focuses our attention on the hyperfeminine and overtly Christian look sported by the Trump Administration female influencers. Although prominent female politicians in the MAGA universe are ultimately subordinate and ornamental, their bulked-up red lips spew combative and even brutal language in pursuit of team objectives from positions of power.
Adopting the mask of the new fascist aesthetic — often brutally achieved through injections, plastic surgery, even bone restructuring — makes these women immediately recognizable by outsiders as part of the MAGA tribe. The symbolic system adopted for self-presentation creates perfect visual cues for algorithms to recognize and promote virally throughout social media.